Brand Spotlight: Alo Yoga
hen it comes to yoga, most everyone knows about the benefits that daily practice provides to the health and well-being of the body. But did you know that yoga is meant to be an integral part of everyday life instead of just being practiced on the mat? This is the heart of the mission and vision of Alo Yoga.
Alo Yoga has become known for its mission to promote a mindful movement that can guide communities to a more meaningful way of living. This is done through their yoga clothing line that inspires yogis around the world to integrate more yoga into their lives for a more balanced and mindful existence.
To discover more about Alo Yoga, you will need to understand that they are more than just a yoga clothing brand. Keep reading to learn more about who Alo Yoga is and how you can be part of the movement.
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Who is Alo Yoga?
The meaning behind Alo in the name stands for air, land, and ocean. Alo Yoga is a brand that defines a global lifestyle through its philosophy of bringing mindful movement to the world. With their yoga clothing line, they strive to create some of the most comfortable, diverse, and stylish clothes on the market.
The goal of Alo Yoga is to create clothing that is not only comfortable on the mat but also can be worn as everyday street clothing. Their designers spend time researching and experimenting with everything from diverse materials to colors to find the right styles that work for both.
Alo Yoga is a firm believer in creating a brand that is environmentally aware, from their eco-friendly “sweat-shop free” warehouses to their solar-powered offices and beyond. They are a company that hosts yoga classes for their employees, provides car charging stations, and encourages recycling at every turn.
With their mission to bring the mindful movement philosophy to communities around the world, they take it wholeheartedly. From the people who work for the Alo Yoga company to the customers, Alo ensures that everyone has the opportunity to dive into the world of yoga.
Alo Yoga does not only offer clothing but also an opportunity to embrace yoga as a whole. They have the Alo Blog that dispels information about not only the company but the yoga lifestyle. They offer Instagram fitness challenges, as well as community events that help to bring people together through yoga.
With flagship stores in both New York and California, as well as stores across the country, most people will find the environment friendly and one that embraces the mission of the mindful movement. Alo Yoga believes in creating an atmosphere that makes people feel incredibly comfortable and allows them the opportunity to indulge in the yoga lifestyle that they provide.
How Did Alo Yoga Get Started?
The Los Angeles-based Alo yoga company was founded in 2007 as a way to spread well through yoga. The founders had a passion for both yoga and clothing and, through that, created Alo Yoga.
Alo Yoga, through its dedication to bringing the yoga movement to more people around the world, has become a leader in activewear designs and fabrics that are franchised and uniquely diverse.
The founders who had a passion for yoga and a business sense for creating clothing that people love developed Alo out of that from the desire to want to bring both together. They wanted to create a brand that spoke to who they were as individuals and together.
The success of their mission is shown in the many places you can find the Alo Yoga brand today. They currently have more than ten stores nationwide and more plans in the future. The stores are touted to be more than a shopping experience, but an overall mind and body opportunity.
Many of their stores not only offer phenomenal yoga wear but also embody the philosophy of the Alo brand. This is why at a majority of their stores, they also have yoga studios, lounging areas, and a wellness bar where you can purchase nutritious drinks.
Who is the Owner of Alo Yoga?
Danny Harris and Marco DeGeorge have been best friends since they were in their early teens, and both had entrepreneurial aspirations. Marco, who had back surgery when he was 11 years old, got into yoga as a way to help him through that period and came to love the practice. Danny joined him after they met, and neither of them has looked back since.
As young adults, Danny and Marco created a successful t-shirt business that grew to a substantial size. It wasn’t until several years later that they decided to create something that represented their passion and desire to bring the world of yoga together with their business side of creating clothing.
Danny and Marco have since grown the Alo Yoga brand to success and have become known as leaders in the industry of not only fashion but specifically activewear that can be worn on the mat and off.
Is Alo Yoga Publicly Traded?
With its rise in popularity and success over the past several years, Alo Yoga has become a household name in the fitness industry. Although they have grown exponentially in size and popularity, Alo remains solely owned by the two founders, Danny Harris and Marco DeGeorge.
While sharing financials is not something that Alo Yoga typically does, it is believed that their current revenue is somewhere around $200 million. It has been reported that they may have plans that include listing the company publicly at some point in the future.
Which Brands Fall Under Alo Yoga?
The parent company, called Color Image Apparel, was founded in 1992 by Danny Harris and Marco DeGeorge. Within this holding company, several other businesses are included, such as Bella + Canvas, which is a t-shirt company, and Ingrid + Isabel, which offers a maternity clothing line.
Additionally, Alo Yoga has interests in other content-related areas, such as the yoga app they purchased, Cody, and rebranded as Alo Moves. This app, which is a subscription-based application, offers various yoga classes, meditation, and other fitness opportunities.
Alo also partnered with Scholastic to create Alo Gives, which is an opportunity for the company to give back to the community through children. Alo Gives an organization that provides free videos that can be used at home or in the classroom to help teach kids important social-emotional skills.
Alo Yoga Clothing: What Are the Best Sellers?
Alo Yoga offers a variety of clothing styles for both men and women, from sweatpants and yoga pants to t-shirts and sweatshirts. They create and sell sports bras and tops for women and hoodies and various other jackets for both women and men.
Some of their best-selling products range across various styles of clothing for both men and women. Much of their clothing is versatile and can be worn from the studio to the street and is popular among celebrities and many others around the world.
Some of the best-selling clothing for women are:
- Wild Thing Bra
- High-Waist Airbrush Leggings
- Foxy Sherpa Jacket
- Accolade Sweatpant
- High-Waist Biker Short
- Soho Pullover
For men, these are some of the top-selling products:
- Triumph Crew Neck Tee
- The Triumph Sweatpant
- Revitalize Pant
- Core Hooded Runner
- Co-Op Pant
- The Conquer Hoodie
The Best Way to Find Alo Yoga Sales
With Alo Yoga being one of the top go-to activewear brands in the world, it is not hard to find the best sales on these phenomenal products. Alo Yoga has become a staple for top yogis and celebrities alike, who enjoy the comfort of yoga clothing along with a top-notch design.
In most cases, a quick search of the internet will help you to find all the places you can find Alo Yoga products. Since much of their revenue comes in between Black Friday and the holiday season, there is no shortage of places to find great Alo sales.
Alo Yoga has more than ten stores across the nation, and each one offers great prices and sale opportunities. If you are looking for a store near you, going to the Alo Yoga website is the best way to find out if there is one where you live.
Here are some of the stores across the nation:
- Beverly Hills Flagship-Beverly Hills, CA
- Soho Flagship-New York, NY
- Palisades Village-Los Angeles, CA
- The Grove-Los Angeles, CA
- Santa Monica-Santa Monica, CA
- Williamsburg-Brooklyn, NY
- La Jolla-La Jolla, CA
- Flatiron-New York, NY
- Scottsdale-Scottsdale, AZ
- Fashion Island-Newport Beach, CA
- Austin-Austin, TX
In addition to these Alo Yoga stores, which offer some of the best sales, the Alo brand is offered at various other retailers around the world. If you are looking for sales on the Alo Yoga clothing line, many of these retailers can offer that to you.
Some of the stores that offer the Alo Yoga brand are:
- Nordstrom
- Bloomingdales
- Neiman Marcus
- Macy’s
- Amazon
- Zappos
It is important to keep in mind that the Alo Yoga website is also a great place to find products on sale. Since you can typically find the latest styles and just released items, the website may be the best place to shop for the clothing line.
In addition to the various sale items that are offered by Alo, the website also shows what the bestsellers are as well as other offerings such as yoga accessories. You can shop for men or women for all clothing items as well as various gear and wellness products you may be interested in.
Alo Yoga believes in its philosophy and brand to the point that along with its mission to bring yoga to the world, they offer various discounts. Yoga instructors just have to fill out an application, and they are given a substantial discount for wearing the Alo brand.
Additionally, first-time buyers are given a 10% discount when they purchase. Other discounts include referral incentives for those who give the Alo Yoga name to a friend. Since they are almost always offering sales on their products, it makes it easy and affordable for purchase.
Final Thoughts
Alo Yoga has become known around the world not only for their clothing line that is not only comfortable but also very versatile but for also embracing the industry they are involved in. They not only offer a yoga clothing line, but they also embody the yoga lifestyle as a whole.
For these reasons and many more, you can see why Alo Yoga embodies everything that a company should be. From the sweatshop-free environment to ensuring that everything from their warehouses to their offices and stores embraces the philosophy they stand for.
