5 Ways Yoga Influencers Make Money


oga influencers have made us all see how important yoga can be to our mental and physical aspects. When following any yoga influencer on social media, all you get to see is how to move safely through poses without injury, healthy meals, and mental health practices.

As a yoga instructor, you’re an asset to the universe, and you should find a way to make ends meet while helping others. There are many ways you could utilize your expertise to earn yourself a living through the craft that you love. There are many ways to do that.

To maximize the use of your yoga account, you need to grow your Instagram following and be relatable to your followers. When your followers feel connected to you, it makes it easier to grow and advertise products that you like.

It can be detrimental promoting companies you don’t support because if anything goes wrong with the products, your followers will come for you, and you may lose most of them and their trust.

On the other hand, platforms like youtube can pay you based on your followers and the number of views on a video. This means you need catchy titles (not misleading ones) and know what kind of content your followers love.

All social media platforms have a way for a yoga influencer to make money. All you need to do is know the angle that could be a selling point to your viewers. It is time yogis stopped earning peanuts because studios don’t make that much. You can still keep it spiritual while making your money.

Article Topics

How do yoga influencers make money?

There are different ways for you to make money as a yoga influencer. All that organic following will help you do that.

  1. Endorsements and sponsorships: I know many yogis get free stuff in exchange for advertisement. You shouldn’t do that. Doing free work never paid anyone’s rent. When taking products from companies and advertising them on your page, make sure that you get some commission for it. Of course, sometimes you’ll endorse products you genuinely love without expecting anything but don’t do that for companies that have approached you. For instance, you may be sponsored to show what yoga mats are made of to promote the best material/brand.
  2. Create a YouTube channel: Once you’ve grown your youtube channel subscribers and have many views, many companies will approach you to use and advertise their products and sponsor your videos. On YouTube, you could teach different types of yoga practice and reach a broad audience.
  3. Teach yoga: You could take on teaching yoga classes in a studio or have private clients. Teaching yoga could help you make some money. To make good money, you’ll need to know which type of yoga you’ll teach and create affordable pricing that covers your expenses and pays you while still being fair to your client.

Which social platforms can influencers use to make money?

Tik Tok, Instagram, and YouTube can make influencers a lot of money. You need to know how to utilize your platform at its maximum correctly.

ways yoga influencers make money - platforms can influencers use to make money


It is easy to get followers on Instagram, but you need consistency and quality content. On Instagram, an influencer with over 100,000 followers can earn up to $250,000 per post from brands alone. Instagram is the best platform for digital social media marketing. Over the past few years, exposure of products by influencers has grown the marketing industry on Instagram to rise to over $1 billion.

Instagram has an advantage over other social media platforms because its users react positively to branded content. Also, Instagram branded hashtags tend to reach the millennials who have disposable income and purchase these products.

When posting on Instagram, make sure you use popular hashtags that are relatable to your brand. Don’t use a food hashtag on a picture of a yoga posture. That will be misleading, and it won’t reach the right audience. Make sure the hashtags are somewhat popular but also relatable. Here are some of the top yoga influencers on Instagram.


You can start earning when you have at least 1000 subscribers and accumulated over 4000 valid watching hours over twelve months on this platform. You’ll need to sign up with AdSense and YouTube’s Partner Program(YPP). YPP allows you to earn money through your channel.

YouTube allows people to post longer videos than any other platform giving companies a huge advantage. This means the influencer will have enough time to provide products the publicity they need.

On YouTube, the more followers and views you get, the more money you’ll earn. So, if you don’t find companies to endorse with the same goals and ethics as you, you can still make money creating the content you and your audience loves. Authenticity sells, so you’ll still get more views due to who you are and more subscribers. You don’t need to vouch for brands you don’t like.

Tik Tok

Similar to YouTube, Tik Tok has a creator fund that allows influencers to earn from making videos. To sign up for the program, you have to be in certain countries. Confirm if your country is on the list as they keep updating it. You need to be above the age of eighteen and have at least 100,000 followers and views in the past 30 days.

The amount of money a yoga influencer earns on Tik Tok is dependent on the followers, views, and interactions.

At the moment, so many people are interested in Tik Tok, but there is little content there to work with, just like Instagram was a few years back. If you created good content on Tik Tok that benefitted the viewer, you’d get many followers who will stay because of your content anytime your video went viral.

5 Ways Yoga Influencers Make Money

There are various ways to make money on social media when you have a solid following. Here we will cover the top five ways to make money as an influencer.

ways yoga influencers make money - info1. Create a follow-along yoga challenge

When you create a 30-days yoga challenge or something similar, it shows your followers your teaching skills and how much you care about them. These challenges will most likely result in a rise in the purchase of your online yoga programs and subscribers.

People tend to buy from sellers who care about them. Make sure you don’t just advertise your merchandise but rather give them a taste of the goods you have in store for them when they purchase.

When you put out such free content, you will get new followers, subscribers, and even grow your mailing list. By having such followers, you never know how important they could turn out to be in the future.

You can use the opportunity of the free yoga challenge to create your merch and sell it. There are yogis online who use the name of the yoga challenge to create merchandise and sell it to their followers. It is nice when your followers with matching merch meet and know that they belong to the same community.

Make sure that throughout your yoga challenge, you engage your followers by asking them to follow, join your mailing list, and subscribe.

2. Teach yoga virtually or physically

You can create a virtual yoga studio where your students subscribe or pay for courses to learn the kind of yoga you’ve created for them. You can also create an online community for your students to come together and interact and feel like part of something bigger (which they are). Make sure you also have a one-on-one connection with your students, this causes them to come back for more programs and content and even recommend you to their yoga-loving friends.

If you can, have a yoga studio in your area where you teach yoga however times you’d be willing to try in a week. You could also start enrolling private clients. Having both a studio and personal clients will help you earn a living with yoga. It may be small at first, but more people will recognize you and start coming to your studio as you keep growing your online following.

Private classes will help you earn more as you’ll charge an hourly rate as a personal trainer. You could make more from private classes than you would with group classes. Also, you can work private lessons around your schedule.

Online yoga classes are becoming more famous and an easy way to teach your students. You could sell your yoga programs online and make money from them easily or do a physical class if you have many students in your area.

3. Write for yoga blogs or publications

Since you have the training and you’re a registered yoga teacher, you might as well share your knowledge about the craft out there. You could approach significant magazines and blogs and ask them to have you write a column every now and then.

You will most likely find a regular blog where your work will get published every week. Writing for wellness and yoga blogs could help you take a break from teaching yoga classes if that’s something you’d like to explore. You could write about different poses, products, or even just write about what are yoga blocks. It could also help create more time for you to build your practice.

Most of these wellness and yoga blogs and magazines prefer it when a real yogi writes their content rather than a regular person who does not have much knowledge on the niche. Writing could also help you increase your income.

4. Create a yoga app

A yoga app will help your students practice yoga from any device and location. An app will help you build a like-minded community who can access their favorite asanas from anywhere and on their favorite device.

By having a yoga app, you will have a more profound impact on your students, and that’s what yoga is all about. Your students will have lasting effects, and you’ll have a bit of income.

On your app, you could categorize the free stuff from ones that need a subscription. Make sure you deliver what the students pay for this way, they’ll always come back for more.

ways yoga influencers make money - Create a yoga app

5. Sell merchandise

People love the feeling of “community” create merchandise for your followers and sell it online. Your merchandise could come in the form of clothes, shoes, yoga equipment or calendars, stickers, and cards. Make sure the apparel represents your brand and is something your followers would be willing to purchase.

Your merchandise will help advertise your courses and also bring together your followers/community. Can you picture how excited people would be when they meet each other and realize they’re your fans? (super impressive if you ask me).

The easiest way to sell and distribute merchandise is by dropshipping, where you create a design and let a third party handle the manufacturing of the products and shipping.

Final Words

As a yoga teacher, social media is a great platform to multiply your income. You need to choose the best forum for your content and utilize it to the maximum. As much as social media could help you earn money, don’t use it to portray yoga as a physical practice. Make sure you display it in the right way. Yoga is spiritual, too, and when influencing people, portray the spiritual aspect too.

Caleb Sharbono is a writer, bio-hacker, wellness advocate, and yogi. Caleb, who grew up on a small Montana ranch, joined the Navy at 17 to study cryptology. He later graduated from the US Naval Academy with a Minor in Mandarin, a Bachelor's in General Engineering, and a Major in English Literature. Caleb's interests and career cover diverse industries and disciplines. Caleb lives in San Antonio and is a Certified Yoga Instructor. He is also studying Zen Buddhism, practicing Holistic Psychology, and working towards his 300-hour yoga teacher training.


Online Yoga Planet

Subscribe to the Online Yoga Planet email list for exclusive access to curated content and special offers.